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How to Write a Great Online Attorney Bio
Biographies of the prophets of Islam had been popular for a couple of centuries by the time the Anglo-Saxon Chronicles rolled around in the late 9th Century. Here's the first page of one of the...
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What Clients Want from Their Lawyers, Part 2
Demeter, the patron saint of sales coaches? This Greek earth-goddess taught Triptolemus the secrets of agriculture, and he in turn taught them to the rest of us lesser beings. It’s simple. Be...
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Business Development Lessons from the Sundance Festival’s Salon des Refusés
The film "Undefeated" won the 2012 Best Documentary Oscar, despite its rejection in 2011 by the Sundance Film Festival. The filmmakers' resiliency (they got the boost they needed from the South by...
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Why Bar Restrictions Aren’t Really a Barrier to Effective Law Firm Web Content
Of course it's important to take bar rules on client communications seriously. However, there are plenty of effective ways to offer evidence that you're thinking about your prospects' needs without...
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Business Development and Sales Take Hope
Creating humankind may be one of the Divine Spirit's greatest acts of faith. It's comparable (in a small, small way) to the hope you and I demonstrate when we risk rejection, uncertainty and everything...
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Want better on-line bios? Then, interview.
Maybe it’s not possible to interview every lawyer for every bio on every law firm Web site. This doesn’t, however, have to be a case of either interview everyone in the firm or no one. Consider bio...
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Want better interviews? Relax.
Chances are that each of us has a soft spot somewhere. For something we celebrate. Whatever it is, an interviewer might have to find a way to touch that spot in order to get a subject to relax. Which...
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Another reason (or two) to interview
How is a therapy session like sourcing content with a one-on-one interview? Offering someone a sympathetic and knowledgeable listener is a great way to get the person to open up. In the case of a busy...
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Creating Content With Your Client in Mind
Few of us in law firm marketing want to touch them. The long lists of long descriptions of the services we offer. Because of their sheer number and length, we rarely touch them -- from our old sites...
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Being Right v. Being Happy — Part 2
A lot of today's marketing content goes by the book...whether it makes sense or not. A recent damage-control message to Target's defrauded customers, for example, looks as though it was written by the...
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